rona alam dress

Driven to help local weavers struggling with raw materials and unfair prices, I began marketing their songket in 2015. Bringing their craft to the city unlocked much better market opportunities. We constantly innovate. Moving beyond synthetic colors, we developed natural dyes using local plants like wild water spinach and sensitive plants. Responding to market demand in 2019, we expanded into Palembang Jumputan. Today, our collection has grown from traditional woven fabrics to ready-to-wear clothing. From a simple mission to empower our neighbors, we continue to grow—preserving our cultural heritage and uplifting local artisans.