JoE Craft

Jo-E Craft is a craft business established in 2018, named after the owner’s child. The black text in the logo symbolizes spirit, while a human figure with vine-like arms raised upward represents connection to the Creator. A yin-yang in the vine crown reflects balance, and strong roots below symbolize a solid foundation. Red represents courage and enduring passion. Originating from a love for embroidery, batik, and stitching, Jo-E Craft is committed to preserving East Kalimantan’s culture. Products feature local wisdom such as: Pesut Mahakam, Ulin Tree, Mahakam Bridge, Dayak motifs, and woven fabrics like Samarinda Sarong and Ulap Doyo—merging tradition with modern design for clothing, accessories, and souvenirs.