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Long Story Short

Craft DKI Jakarta
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Long Story Short is a fashion brand specializing in handcrafted rattan bags made from the finest Callamus sp. rattan, sustainably sourced from Kalimantan, Indonesia. Beyond rattan, we elevate our designs by incorporating premium genuine leather, creating timeless pieces priced between IDR 1-3 million (USD 65-195). Our target market consists of high-society women who value exquisite craftsmanship and luxury products. With over 10 years of expertise in product design, we craft original, award-winning designs, including our latest recognition—the Good Design Award 2023.